KFC or Koon FC?

KFC tv ads currently running on UK screens in 2021 feature mostly Melanated people or so-called Black young men and women riding on their bikes or gyrating on the screen. Their faces are morphed into animated chickens with accompanying animal noises. Not so offensive? Well let’s look at the history of Black people and chicken.

Licensed under CC-BY-SA

Licensed under CC-BY-SA

Licensed under CC-BY-SA

Licensed under CC BY SA.

Notice how the creators of the KFC advert campaign have used the colour red throughout these images. This works on several levels to disrupt yet relocate our focus onto the ‘swinging’ ‘pendulous’ and ‘red fleshy parts’ of skin on the chicken. This serves to symbolize the dominance and suggestion of lips, mouth…