From original post: https://murakushsociety.org/

Read: MFIT’S new Magazine publication ‘Missing Faces In Teaching‘ to learn all about what your school will never teach you including suppressed history. Contact the team at MFIT: https://mfit.productions for more information.

Dr Marie Charles’s “Black Women Leading from the front” keynote; see more on https://mfit.productions Full colour presentation available to read on website!

Special thank you to Annette Hay at Coventry University for hosting this session.

Photo credit: Professor Kaba Kamene

This is the hidden history that the education system does not want our children to learn about, discover and understand for themselves.

With over 50 images in full colour-available at Amazon today! Contact the team for more information.

MFIT Editor comments that she can’t find OURSTORY in the book ANYWHERE! Yet research evidences that the Vikings were ‘BLACK’ (Melanated Moors below).

Contact the MFIT team at https://mfit.productions

Black people completely absent from Senior Roles

Trevor Phillips reports [4 February] that there are NO Black Chief Executives, Chairs nor Finance Chiefs at any FTSE 100 Company. Trevor Phillips’ quote: ‘The snowy peaks of British business remains stubbornly white’ is a longstanding situation which is not improving. Back in 2012 my research team collected evidence in the city of Liverpool on the employment percentage and status of the city’s Black working population. Our resultant Report was published as ‘In My Liverpool Home: an investigation into the institutionalised invisibility of Liverpool’s black citizens’. Our report evidenced minimal representation of the Black community in the city Council’s work force including its schools’ teaching staff. Analysis of those data evidenced an almost total absence of Black employees in senior leadership in the Council and its schools’ management cohorts. In 2021, our Many Faces In Teaching research organisation is still supporting Black stakeholders – children, parents, families through all ranges of the employment system to overcome the institutionalised resistance to Black advancement to which Phillips refers.

https://mfit.productions

Turn on the television at any time of the day and you will find a plethora of hair adverts for women and men whose hair texture is NOT afro in origin or appearance. Currently in the UK there are ZERO TV adverts which focus positively and exclusively on cleansing and shampoo rituals, hair products or general styling traditions for Global Majority people. Yes, that’s right, the Melanated family are a majority and not a minority. The media like to perpetuate our invisibility daily with such an illusion. We are bombarded with images from multi-billion pound hair care industries which showcase a dominant hair type that has zero relevance or relatability to natural, kinky, afro crowns. Is this a trivial and over-hyped issue? Well, let’s look at the evidence:

Sandra and her guest were reviewing a Dooney & Bourke handbag and as soon as the camera went onto the model, Sandra was heard saying: “You might look back and think, ‘Why’d I wear my hair like that? but you’ll still like your purse“. To which the guest replied: “That’s right, you won’t look at your hair in the picture- you’ll look at your handbag“.

Ruby Williams: No child with afro hair should suffer like me

Then we find TV adverts which mock afro crowns such as those below:

Notice how the little boy has been deliberately dressed up in a suit, dicky bow and exaggerated afro hair style just like the racist caricature of the Golliwog in Florence Upton’s The Adventures of Two Dutch Dolls (1895). In the latest ‘Bingo like a boss’ advert let’s look how Afro hair is being portrayed in 2021:

Here, we are presented with a family portrait which platforms the nonsensical depiction of afro hair styled as animals. We then view ‘Gloria’ through a sequence of shots cutting her boyfriend’s hair with no attention, care or respect for the outcome. This advert not only mocks the distinctive texture of afro hair, i.e. that it can be formed, and shaped simply because of its uniqueness and beauty and is the strongest in terms of tensile strength and the amount of water it can hold (Afrocenchix, 2018, p.2). But this advert, fetishizes afro hair for entertainment, gross caricature and with a deliberate contamination of ancient traditions and understanding of the animal domain.

It is time that we understand the importance of our history and how it cultivates the truth of who we are, and how we carved our own adverts of self with its beauty and maintenance of afro hair.

So, remember the wise words of Listervelt Middleton: “Minute by minute, hour by hour, when you lose your history you lose your power. So sharpen your eyes and tune your ear so you’ll know what you see and understand what you hear“.

Until next time- KU AMSHA (to awaken).

MFIT has released its innovative design to support those football players [amateur and professional; Sunday league or Premier league] who are Taking the Knee. The badge design is FREELY available to all individual footballers or football clubs to use on their shirts as a signal of their support for anti-racism.

Go to our HOME PAGE for more decolonizing topics.

KFC tv ads currently running on UK screens in 2021 feature mostly Melanated people or so-called Black young men and women riding on their bikes or gyrating on the screen. Their faces are morphed into animated chickens with accompanying animal noises. Not so offensive? Well let’s look at the history of Black people and chicken.

Licensed under CC-BY-SA

Licensed under CC-BY-SA

Licensed under CC-BY-SA

Licensed under CC BY SA.

Notice how the creators of the KFC advert campaign have used the colour red throughout these images. This works on several levels to disrupt yet relocate our focus onto the ‘swinging’ ‘pendulous’ and ‘red fleshy parts’ of skin on the chicken. This serves to symbolize the dominance and suggestion of lips, mouth and the tongue of a caricatured Black person. (See the above images)

The work of Tom Burrell as a Marketing communications pioneer and Advertising Hall of Fame inductee, provides an excellent analysis and campaign of how to ‘stop the brainwash’ in his award winning book: Brainwashed: Challenging the Myth of Black Inferiority (2010).

In the seminal book written by Wilson Bryan Key: Subliminal Seduction (1974) in it he shows the visual evidence of how the Media and their Advertising Campaigns are saturated with sex and racial unconscious symbology.

You decide...

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